First and most important, do not try to walk through the halls on Saturday (that is a lesson learned during several bookfairs in Leipzig that I visited). On Saturday, everybody and their family will come, so the corridors are stuffed. If you can, Thursday or Sunday are actually the best days to visit.
Leipzig Bookfair is something special. With the addition of the Maga-Comic-Con (with the Cosplayers) and the used-books-fair, it’s also pretty full. However, it’s the best place to actually meet readers. That’s why I come back with the Qindies (Quality Indies) every year for as long as we manage to fund a booth. This year was more successful than any of the years before, and I expect next year to be even better.
Also “Leipzig liest” (Leipzig is reading), the author reading platform of the fair, is a great way to find new readers and fans. Most venues are an absolute pleasure to work with. A car seller decorated his showroom with graves, a hanging skeleton and spooky atmosphere furniture to make our reading an event his customers (and we) are likely to remember.
If you want to go to a German bookfair, Leipzig is the place to go. True, Frankfurt is much bigger but it’s also a lot less personal. I’ll be posting some impressions of the fair in the next days.
And a final thing if you are visiting a bookfair as a vendor (author): Make sure every promo material item does exactly what is is supposed to do. I glitched when I created giveaway cards for an eBook and only discovered after the bookfair that the link I included on the card wasn’t activated. It made me look like an idiot (which I probably am from time to time 😀 )